AI Insights · Timothy · April 2022
Top 5 Beauty Retail Apps on iOS in Latin America, Q1 2022
Discover the performance trends of the top 5 beauty retail apps on iOS in Latin America during Q1 2022, including downloads, active users, and revenue insights from Sensor Tower.
In Q1 2022, the top 5 beauty retail apps in Latin America on the iOS platform demonstrated varying trends in downloads and active users. Here’s a closer look at their performance based on data from Sensor Tower.
O Boticário experienced a significant surge in weekly downloads, peaking at around 165K in the week of February 28. This was followed by a notable decline, ending the quarter with approximately 32.6K downloads. The app's weekly active users also saw a substantial increase, reaching a high of 475K in early March before dropping to about 265K by the end of the quarter.
Beleza na Web - Cosméticos showed a consistent upward trend in weekly downloads, starting at 6.5K and peaking at 22K by the end of February. The app maintained stable active users, ranging from around 35K to 58K throughout the quarter.
Época Cosméticos: Loja Online had a steady increase in weekly downloads, reaching approximately 9.8K in mid-March. The app's weekly active users remained relatively stable, fluctuating between 29K and 33K during the quarter.
Natura (Oficial) saw its weekly downloads peak at 10.5K in early March, with active users ranging from 40K to 48K throughout the quarter.
SEPHORA: Maquiagem e Perfumes maintained a consistent download rate, fluctuating between 2.6K and 3.8K. The app's weekly active users gradually increased, peaking at approximately 32K in mid-March before stabilizing around 31K by the end of the quarter.
Overall, these top beauty retail apps showcased diverse trends in user engagement and downloads, with some apps experiencing significant spikes while others maintained steady growth. For more detailed insights, visit Sensor Tower.
